Adobe Analytics for Marketing Automation by Episerver

Full round-trip solution for Episerver Marketing Automation and Adobe Analytics. Analyze your campaigns and import segments to Episerver Marketing Automation.

$900
$1200 annually thereafter

Highlights

A fully automated solution and out-of-the-box features needed by modern marketers.

Automatically add tracking parameters to your campaigns.
Import standard or customized segments to Episerver Marketing Automation.
Analyze the success of your channels.
Configurable through web-interface.
Publisher

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Pricing options

Sub-total one-time /per month annually thereafter

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Information

  • Publisher Episerver
  • Category Analytics & Customer Intelligence
  • Compatibility Episerver Marketing Automation
  • Episerver Verified applications or integrations are packaged with NuGet, have associated documentation, and comply with Episerver security, user interface, and integration standards. They are generally apps or integrations that are integrated into the code of an Episerver website.

Description

Adobe Analytics integration lets you use Episerver Marketing Automation and product data from Adobe Analytics in mailing campaigns. Adobe Analytics collects visitor activity data that you can use to create fine-tuned segments in Episerver Marketing Automation, such as specifically addressing customers with abandoned shopping carts in a remarketing campaign.

The Adobe Analytics integration allows bi-directional exchange of mailing and actionable data. To access exchanged data, you first need to implement Adobe Analytics on your website. The Adobe Analytics data is updated daily in Episerver Marketing Automation, available for use in regular mailings, transactional mails and for Marketing Automation. You may need a proper Adobe product for a fully functional integration.

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