Full round-trip solution for Episerver Marketing Automation and Adobe Analytics. Analyze your campaigns and import segments to Episerver Marketing Automation.
A fully automated solution and out-of-the-box features needed by modern marketers.
Adobe Analytics integration lets you use Episerver Marketing Automation and product data from Adobe Analytics in mailing campaigns. Adobe Analytics collects visitor activity data that you can use to create fine-tuned segments in Episerver Marketing Automation, such as specifically addressing customers with abandoned shopping carts in a remarketing campaign.
The Adobe Analytics integration allows bi-directional exchange of mailing and actionable data. To access exchanged data, you first need to implement Adobe Analytics on your website. The Adobe Analytics data is updated daily in Episerver Marketing Automation, available for use in regular mailings, transactional mails and for Marketing Automation. You may need a proper Adobe product for a fully functional integration.